Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Never Look Behind

Amont
BRAND strategy
Logo design
VISUAL Territory
Creative Concept

Amont is a DNVB specializing in ski and snowboard outerwear, inspired by alpine skiing lifestyle. The brand offers technical yet stylish gear to support riders in their practice. A reflection of an outdoor mindset and a way of living the mountains, its visual identity design conveys a sense of purity, inspired by mountain peaks and carving lines. The naming and tagline embody the brand’s values and sporting commitment: Amont, never look behind.

Amont est une DNVB spécialisée dans l’outerwear ski & snowboard inspirée du lifestyle ski alpin, offrant des équipements à la fois techniques et lookés pour accompagner les riders dans leur pratique. Reflet d’un état d’esprit outdoor et d’une manière de vivre la montagne, le design de son identité visuelle exprime une forme de pureté, inspirée des sommets et des lignes de carres. Le naming et le claim reflètent les valeurs et l’engagement sportif prôné par la marque : Amont, never look behind.

Parady - Amont - Logotype - Branding
Credits

Bastien Grob
Creative Direction & Design

Jonathan Maringue
Copywriting

Julian Castellano
Motion Design