urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

urban feminity

BELLE PIECE
Art Direction
Integrated Campaign
Production

BellePiece tells the story of its Spring Summer 2024 collection through various situations in a Parisian urban landscape. Inspired by everyday life scenes, each visual embodies the urban femininity dear to the brand, combining a tone that is both spontaneous and fashionable. The creations are showcased through various types of content adapted for social media, forming short visual narratives that are both aesthetic and entertaining.

BellePiece raconte sa collection Spring Summer 2024 à travers diverses situations dans un paysage urbain parisien. Inspiré par des scènes de vie quotidienne, chaque visuel incarne la féminité urbaine, chère à la marque, et associe une tonalité à la fois spontanée et mode. Les créations sont incarnées à travers plusieurs typologies de contenus adaptés aux médias sociaux, formant de courtes narrations visuelles à la fois esthétiques et divertissantes.

Credits

Afsoun Farzanehfar
Design Collection

Fred Leveugle
Photography

Bastien Grob
Creative Direction 

Etienne Oliveau
Light Assistant

Romain Vallos
Styling

Alina Effimova
Retouching