réalisation & production film montre Charlie Paris, horlogerie, parady.

GR. WHITEOUT

CLIENT

CHARLIE PARIS

SERVICES

creative CONCEPT
ART DIRECTION
INTEGRATED CAMPAIGN
AMBASSADOR CASTING
PRODUCTION

YEAR

2025

Charlie Paris unveils the second model in its GR line, the GRX Evo III, a field watch inspired by the alpine world. Brought to life by French alpinist Symon Welfringer, the campaign revolves around a central film and a series of photo-reportage visuals. The frosted visual territory echoes the watch’s design and its mountain inspiration, offering an oneiric vision of  performance, suspended between technicality and contemplation.

Charlie Paris dévoile le second modèle de sa gamme GR, le GRX Evo III, une field watch inspirée de l’univers alpin. Incarnée par l’alpiniste français Symon Welfringer, la campagne s’articule autour d’un film central et d’une série de visuels photo-reportage. Le territoire visuel, grivré, fait écho au design de la montre et à son univers d’inspiration. Une vision onirique de la performance, suspendue entre technicité et contemplation.

Credits

Symon Welfringer
Athlete

Julien Caldarone 
Film Direction 

Felix Leblanc
Cinematographer 

Valentin Marco
Photography

Bastien Grob
Creative Direction 

Lucas Brunier
Editing, Music & Sound Design