Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie's Summer

Charlie Paris
Creative Concept
Art Direction
Integrated Campaign
Production

Following the complete redesign of its women’s collection and the introduction of new models, Charlie Paris unveils itself in a summer campaign captured by Colombian photographer Alejandra Loaiza. This refreshing tableau, full of spontaneity, evokes the charm of the seaside. Deployed digitally, this campaign also comes to life on the brand’s social media through various complementary content.

Suite au redesign complet de sa collection femme et à l’introduction de nouveaux modèles, Charlie Paris se dévoile dans une campagne estivale capturée par la photographe colombienne Alejandra Loaiza. Cetableau rafraîchissant, empreint de spontanéité, évoque le charme du bord de mer. Déployée en digital, cette campagne prend également vie sur les réseaux sociaux de la marque à travers divers contenus complémentaires.

Credits

Alejandra Loiza 
Photography

Bastien Grob
Creative Direction 

Jimme Cloo
Set Design

Aurélie Zajakala
Styling

Alexia Boizet
Make Up

Estelle Caudy
Photo Assistant

Alina Effimova
Retouching

City Model 
Casting